Loss PRevention

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Corporate risk management & loss prevention Is a functional department in many organizations. Social media has become a useful and recognized tool for advertising and promotion, it has also become in some instances a liability if misused by accident or by someone intending to harm the brand. Other instances could be, but not limited to, an employee selling company products that may have been stolen and resold. 

Other challenges can be social media exposure from current or past employees disgruntled with some issue that goes well beyond what happens within the walls of everyday business. A very overlooked practice for companies of all sizes is digital research on their unique business and industry. With the rise of user generated content and social media, reputation management takes on an entirely new level.